Standing out from the crowd
Working with American Elevator Group to define and build their brand identity from concept through to delivery of brand guidelines, collateral, video and website.
MY INVOLVEMENT
Creative Direction
Identity Design
Brand Guidelines
Marketing Collateral Design
User Stories / Site IA
Wireframes
UX/UI Design
Website Design
Developer Handoff and liaison
American Elevator Group (AEG) were the new kids on the block, a fast growing collection of well established elevator services companies operating across the United States. Their aim was to disrupt the market and challenge the main service providers in the elevator industry.
AEG’s key differentiator is the experience they provide; the personal touch of an on-the-ball local supplier that really cares about their customers business and knows them by name, fully supported by a national umbrella brand.
The previous agency I worked for were approached to develop their proposition and positioning along with developing their brand identity and website.
Working closely with the client we helped define their brand personality and positioning and then presenting initial concepts through to delivery of detailed brand guidelines, collateral, launch video and comprehensive lead generation website which included personalised user journeys and information.
