Creating a brand you can rely on
Working with Witt O’Brien’s, specialists in crisis & emergency management to re-evaluate their brand. From concepts through to launching the full rebrand across guidelines, collateral, campaigns and new website.
MY INVOLVEMENT
Creative Direction
Identity Design
Brand Guidelines
Marketing Collateral Design
User Stories / Site IA
Wireframes
UX/UI Design
Website Design
Developer Handoff and liaison
Witt O’Brien’s specialise in crisis and emergency management and have managed almost every major disaster in recent history.
They are the thin line between order and chaos, a partner to businesses and Governments in their hour of need.
As Creative Director at a previous agency, we worked with Witt O’Brien’s to re-evaluate their brand from the ground up, creating a new refreshed brand identity with detailed brand guidelines, photographic style and usage, templates for collateral and presentations along with a new website.
Juxtaposed imagery acts as a metaphor to represent the thin line that separates their clients from chaos highlighting the fragility of business in the face of a crisis.
