Location, Location, Location
Creating an identity, brochures and marketing collateral for a landmark waterfront development that reflects the location and heritage of the site.
MY INVOLVEMENT
Senior Designer
Development Identity Design
Brochure Design and Layout
Print Artworking
Digital Design
The Whisstocks boatyard in Woodbridge, Suffolk sits on the riverside in a prominent position alongside the iconic tide mill and had been a working boatyard and chandlery for over 90 years. FW properties gained permission to re-develop the site to create a luxury mixed use of homes and commercial units that would become a vibrant landmark destination in the town.
Whisstocks was all about the location and heritage of the site which provided a wealth of inspiration. We drew on the rustic character of the site, bringing in a range of textures across the brochure covers that immediately set the tone. There was some aged arced signage on the site which inspired the development identity.
Beautiful CGI’s and photography were commissioned to bring the vision to life. A range of brochures were created to target the specific audiences along with a website, video and digital marketing assets which together helped generate over 200 off plan residential enquiries.
This project was undertaken whilst I was Senior Designer at a previous agency.
